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JOC Guide to Trucking, August 2018

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18 The Journal of Commerce | August 2018 2018 JOC Guide to Trucking ogy, and the ability to work more closely with customers. "The need for technology is tre- mendous, and the timing is perfect to leverage it," Satish Jindel, president of SJ Consulting Group, said at a recent event in Pittsburgh, Pennsylvania, that gathered founders of major trucking fi rms and members of their families to recognize their contribu- tions to a segment of the trucking industry with an estimated $36 billion in combined annual revenue. The Legends of LTL event brought together executives from more than 20 US trucking compa- nies, many of whom fought tooth and nail for freight for decades, but also learned from each other. Some of them retired long ago, while others are still running companies founded by their fathers or grandfa- thers. Grandsons were there as well, proof that LTL is still a family a air. "I'm very proud we're still a family company, and you can talk to someone whose name is on the side How to survive in the Amazon era LESS-THAN-TRUCKLOAD CARRIERS face a challenge as big as any they've encountered in the past nine decades: mapping a route to success and survival in the Amazon era, as e-commerce triggers tectonic shifts in the transportation landscape. In this era, the future of LTL trucking depends on truck drivers, technol- LTL 'Legends' see opportunities as technology and e-commerce transform trucking By William B. Cassidy

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