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August 20 2018

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Page 42 of 55

TECHNOLOGY SPECIAL ADVERTISING SECTION OF THE JOURNAL OF COMMERCE THE LATE JULY ANNOUNCEMENT by Uber that it will end its self-driving truck program, after determining that "developing autonomous trucks was not necessary to stay competitive in the freight logistics industry," is just the latest sign that the future of logistics technology remains hard to predict. Trucks that drive themselves may not, after all, be the slam-dunk solution to a raft of industry problems. These include the growing truck driver shortage and zero-tolerance enforcement of driver hours of service regulations represented by the introduction of mandatory electronic logging devices (ELDs). But Uber, like others, is still confident that electronic marketplaces for freight services will be a boon to the industry. Though featured prominently in the news for the last year or so, the manner in which blockchain's promise will be realized in logistics and supply chain operations remains unclear. The same goes for artificial intelligence (AI), which theoretically could revolutionize the industry, but is still a minor factor in day-to-day operations. The Internet of Things (IoT) brings another intriguing possibility to the business of cheaply and easily keeping track of inventory in motion (or at rest). Big Data could be utilized to arrive at amazingly accurate predictions of future consumer and freight demand. "Artificial intelligence, machine learning, Big Data — and specifically the ability to capture and make sense of, and take action on, massive amounts of data — is radically transforming freight logistics and the entire supply chain ecosystem," said Pervinder Johar, chief executive of REZ-1, a real-time digital supply chain platform and a suite of software solutions. "What was built as a human- centric endeavor, and the many manual processes, interactions, touch points, hand-offs and even the physical assets inherent in this, has the potential to become entirely orchestrated and managed by software systems and machines with minimal human intervention. We have been talking for a long time about visibility and efficiencies across the supply chain, but technology innovation and indeed recent technological disruptions, enable us to be much more aspirational in thinking about an open, real- In Uncertain Future for Logistics Technology, Partners Needed By Helen Atkinson August 20 2018 | The Journal of Commerce 43 The ability to capture and take action on massive amounts of data is radically transforming the entire supply chain ecosystem.

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