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October 29 2018

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Page 36 of 55

October 29 2018 | The Journal of Commerce 37 Cover Story Special Report Logistics Technology Differing paths to startup funding hold risks and opportunities for BCOs By Eric Johnson THE PERSISTENT DEBATE in the world of technology startups about the merits of fundraising versus bootstrapping, or self- financing, may seem to shippers like a technical discussion with little relevance to their business. But how startups fuel their expansion can have real-world implications on the level of service shippers receive. Opposite sides of the coin

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