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January 6 2020

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Page 122 of 147

In Perspective ANNUAL REVIEW & OUTLOOK Logistics Januar y 6 2020 | The Journal of Commerce 121 2020 If Maersk and IBM balk at the notion of sur- rendering their intellectual property, and it will be surprising if they don't, then FIATA's work really begins. Instead of surrendering data to the carriers, we need horizontal collaboration — that is, for- warders working together for the common good of our industry — to develop common data standards, and perhaps even their own blockchain solution, under FIATA's auspices and fi nancial control. This will be a challenging journey for sure. But every journey starts with a single step, and this journey has already begun. Many FIATA committee members acknowledge the issue, the need, and the solutions. There are myriad issues to over- come, but these can be ticked o . All we require is acknowledgment from the top and the green light to get to work. If FIATA keeps quiet, however, the global voice of the forwarding industry will be the architect of its demise. JOC Steve Walker is a former DSV board director and the founder of SBS Worldwide and SWG Global. Contact him A comprehensive view Useful visibility solutions must collate data from all stakeholders By Eric Johnson SHIPPERS' ABILITY TO achieve visi- bility of their containerized goods has traditionally been defi ned by a simple, but tough-to-overcome prob- lem: No one entity controls all the data required to provide a complete view of in-transit goods. Ocean carriers control data while the ship is on the water; the origin terminal controls it before the container is loaded on the vessel, the destination terminal when it is o oaded, and additional terminals for containers that are transshipped. For connections to and from ports, drayage, short-haul truckers, and railroads have custody of it. Wrangling data out of any two of those entities — much less all of them — is a monumental task that has often eluded even the top global third-party logistics providers (3PLs), companies whose whole rea- son for existing is coordinating the movement of freight for shippers. Given this, it's probably time to In Florida, we've invested billions of dollars to increase efficiencies in our multi-modal freight delivery network of seaports, airports, highways and rail lines. We can reliably handle your cargo volume with diversified options, less congestion and more connectivity to the Southeast and markets around the world, resulting in greater performance for your business. When you think business success, think Florida first. Port Canaveral | Port Everglades | Port of Fernandina | Port of Fort Pierce | JAXPORT Port of Key West | Port Manatee | PortMiami | Port of Palm Beach | Port Panama City Port of Pensacola | Port of Port St. Joe | Port St. Pete | Port Tampa Bay 502 East Jefferson Street | Tallahassee, Florida 32301 |

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