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March 2 2020

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Improving competitiveness is absolutely essential if Hong Kong port is to survive and thrive, according to Hong Kong Liner Shipping Association Chairman Roberto Giannetta. "When operations are streamlined, economics and efficiency is enhanced. The HKSPA is providing value for all stakeholders, which can only be good for the future of the industry in Hong Kong." The HKSPA understands that continuing growth is the key to future success, and the Alliance is actively seeking to drive more special cargoes to Hong Kong, such as dangerous cargoes; non- containerized cargoes; and refrigerated, or reefer, containers. As a free port, Hong Kong can offer the advantage of limited restrictions on dangerous goods handling. In the case of non-containerized cargoes, it boasts ease of customs and direct delivery capability. Investment in new equipment has enhanced handling capability. The HKSPA features state-of-the-art facilities with over 7,800 reefer plugs, more than any other terminal in South China. It can handle different types of reefer cargo — such as general, controlled atmosphere, or sensitive — with ease. In fact, the Port of Hong Kong is now the largest fresh fruit trading hub in South China, handling close to 900,000 TEU of reefers in 2019. The HKSPA has made a point of offering a F.R.E.S.H. service: Flexible, Reliable, Efficient, Scalable, and Hassle-free. The HKSPA is uniquely placed to assist fruit businesses that are attracted by the huge opportunities presented by the mainland market. The HKSPA members' 23 berths are now divided into three terminal zones, significantly reducing inter-terminal trucking. The HKSPA members' 23 berths are now divided into three terminal zones, significantly reducing inter-terminal trucking. Hong Kong is a popular choice for cold chain stakeholders. The HKSPA features state-of-the-art facilities with over 7,800 reefer plugs, more than any other terminal in South China. SPECIAL ADVERTISING SECTION OF THE JOURNAL OF COMMERCE 58 The Journal of Commerce | March 2 2020 www.joc.com

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