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January 2 2023

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Page 116 of 131

Januar y 2, 2023 | Journal of Commerce 115 EXECUTIVE COMMENTARY 2023 ANNUAL REVIEW & OUTLOOK Logistics truckers and carriers), and event timing (appointments). Customs clearance will become nearly fully automated, brokers will perform initial classification of cargo and resolve problems, and brokers will not key in shipment data to report to customs agencies. Many processes will simply dis - appear, as they historically involved rekeying the same data into mul- titudes of systems (carrier portals, AMS and ISF interfaces, and destina- tion systems, including destination warehouse systems). The entry of data will be automated. Destination delivery will be automated or nearly automated by the combination of customs clear- ance taking place during the ocean voyage and an expanded adoption of peel-off stacks, allowing cargo to be delivered to the distribution center shortly after vessel arrival. The digital paradigm will focus on the control of cargo movement, rather than simply on visibility, and the cloud-based platform will deliver that control. revolutionize the industry. The single server brings company-owned offices and agents, as well their clients — i.e., shippers — together in a shared envi - ronment. A global platform with the capacity to move cargo from origin to destination provides not only visibil- ity, but also control at every step of cargo movement, from purchase order to delivery. The single server will replace non-integrated legacy local systems around the world and the concept of exchanging data that mirrors the old concept of exchanging documents. All parties involved in a ship - ment will work together on a single server and single shipment file with uniform and consistent process controls and data standards, thereby ensuring the data consistency required to deliver the predictable inventory movement that tomor - row's integrated global supply chains demand. Many functions will become a single, critical event: setting up the shipment, selecting the underly- ing carrier and vendors (including half century, so now we're playing catch-up. At SEDNA, we're utilizing email's untapped potential so that it is well-placed to operate in the mod - ern world. Revamping email means mov- ing away from its present challenges — such as inbox overload, lost data, and siloed operations — to instead serve as an all-in-one workspace. Through connecting core busi - ness systems and use of artificial intelligence (AI), new and improved email can automatically extract information from multiple sources for better voyage and cargo man- agement and enhanced customer service. Powerful search retrieves messages and documents alongside information contextualizing the thoughts and decisions behind them. Shared inboxes provide better visibility on colleagues' workloads, resulting in less duplication and time saved for more skilled tasks. Email is here to stay. With further evolution of its technology, supply chain businesses can take hold of revamped email and con - tinue to cement their role as the powerhouses keeping the world moving during these challenging times. Trade Tech Bryn Heimbeck President The cloud- based server, with its glob- ally accessible user interface and single server, is beginning to "Going digital does not necessarily equate to businesses launching a continuous stream of new tools. The solution is already right at our fingertips." ◀ "The cloud-based server, with its globally accessible user interface and single server, is beginning to revolutionize the industry." Bryn Heimbeck TranzAct Technologies, Inc. Mike Regan Chief of Relationship Development As we head into 2023, here are three things that logistics and supply chain professionals will be dealing with: Using visibility to manage volatility: C-level executives hate unpleasant surprises, which is why the supply chain challenges in 2021 and 2022 were so disruptive. Because many shippers "never saw it coming" and were "surprised," they did not have a game plan to address what to do when the "unexpected" occurred. In 2023, companies will continue to focus on gathering accurate data, assessing what that data means, and translating that data in to an action plan to address critical issues. Being more engaged in under - standing marketplace conditions: In 2023, companies will look at the external transportation factors that could impact their supply chains. For example, the expiration of the contract between the Teamsters and UPS in June means that ship - pers will want to do some scenario planning to address the possibility of a strike or lockout if negotiations between the two parties become contentious. Getting better at communi - cating logistics issues upstream: Because the supply chain has now become an "agenda item" at board of directors meetings, transportation and logistics professionals will be under pressure to effectively communicate the financial and human resources that companies will need to invest in order to have stronger supply chains. Add it up and in 2023, transpor - tation and supply chain issues will continue to be in the spotlight, which means that transportation and logis- tics professionals will be challenged as they protect their companies from potential transpor- tation and supply chain disruptions. "In 2023, companies will continue to focus on gathering accurate data, assessing what that data means, and translating that data in to an action plan to address critical issues."

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