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January 2 2023

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Page 18 of 131

Januar y 2, 2023 | Journal of Commerce 17 EXECUTIVE COMMENTARY 2023 ANNUAL REVIEW & OUTLOOK Shippers are anxious about the economy and what that holds for inventory levels. Meanwhile, carriers are looking back at door moves and other inte - grated logistics services, while they need to be thinking inside the box of what they do control and how to improve those services. Global Shippers Forum James Hookham Director In 2023, the shipping industry takes its first steps toward decar - bonizing its existing fleet of ships through mandatory year-over-year Fellowes Brands Sue Wiley Senior Manager of Logistics and Global Trade Compliance I see 2023 as "the great reset." We will dust off business rules thrown by the wayside during the pandemic and be more strategic in our volume awards. We will evaluate which relationships created game- changer scenarios and which ones simply saved our skins. We will coor - dinate cargo ready dates with factory partners to meet specific sailing schedules to reduce our overall lead time and hope inland point inter- modal (IPI) transits stabilize. We all could help to minimize the nega- tive impact of the delay. Importers can take care for reorganizing the inland shipping operation or alert the end-customer. Why is this information not delivered, you could ask? Standards are often the reason. For instance, a uniform definition of the estimated time of arrival (ETA) is not available, or the information is not landing on the desk of the recipient of the container, but at that of a logistics service provider. In some cases, the cargo owner is not aware that the information is available (on the carrier's website, for example). Better standards, digitalization, and better collaboration in the supply chain are key in improving this situation. With the use of artificial intelligence (AI), better-informed forecasts can be provided. The use of these tools results in a more reli - able supply chain. ▶ "I see 2023 as 'the great reset.'" Sue Wiley ▶ ▶ "With digitalization of the industry comes heightened risks of loss, the, and unauthorized exploitation of the commercially sensitive data routinely committed to bills of lading, shipping notes, etc." James Hookham 01346 An extensive dashboard of continuously updated charts organized by trade lane, mode and topic. Experience the Gateway

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