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July 3, 2023

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July 3, 2023 | Journal of Commerce 31 Technology of the data.' Now, we say, 'We'll worry about how to get them the data.'" The 3PL said carriers do respond when a large customer mandates the carrier create a direct data feed, but the terms of engagement are di er- ent in the mid-market, where most of his customers sit. "The biggest challenge is on the NVO [non-vessel-operating common carrier] side, because the shipper needs to give us the master bill of lading number and the container number," the CIO said. "We need those numbers to get events on the carrier websites because the carriers won't give us data o the NVO's house bill of lading. The APIs make a big di erence because then I can get any milestone. We work with 200 NVOs, and I'm not going to build EDI connectivity with 200 NVOs." JOC email: twitter: @LogTechEric performing," the source said. "We're also hitting the carrier APIs behind the scenes. The carriers are all recog- nizing it's better to expose the data through APIs than having people blowing up their sites with status event requests." The impetus for getting the data has also changed, the 3PL CIO said, with the volume of status event requests rising as customer expecta- tions for real-time visibility increase. "Customers are expecting us to have 100% of the data," the CIO said. "It's on us. In the past, we'd score the carriers for our customers. [For exam- ple,] 'this carrier is only sending us 70% Hughes said Vizion has focused on building API connections with carri- ers and terminals. "But in other cases, we get our hands dirty and build out advanced crawlers that are able to bypass these checks," he said. "Scrapers still play a role for our operations but more often as a fallback, as we've been able to uncover better and more well-hidden sources for data in carriers' underly- ing architecture." The CIO at the US-based 3PL said his company focuses on scraping behav- ior that doesn't seem "too bot-like." "We use a proxy to buy IP addresses and intelligence to 'act like a human,'" he said. "And we make sure to ping the system intermittently." The 3PL uses a mixture of its own scraping and data from multiple visi- bility providers. "We have a full-time person managing scrapes, and we have all these analytics telling us how they're Partner with us to drive growth Create progress 01688 | 1022 TPM TPMTech Inland Distribution Conference Breakbulk & Project Cargo Conference Shipper Roundtables "This is a moving target, and it's a cat-and-mouse game." Transportation Management | Compliance | Visibility | Procurement

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