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Sept.18, 2017

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COVER STORY www.joc.com THE JOURNAL OF COMMERCE 11 TWO DECADES AFTER the arrival of the internet sparked a wave of largely unsuccessful tech- nology-fueled startups designed to cut costs or improve effi ciency in container shipping, there's a sense that technology will propel the industry beyond incremental gains. The confl uence of changing demographics, an industry stressed by physical and fi nancial volatility, and the rise of cheaper and faster technology just as logistics providers and car- riers are struggling to shake off dated processes and embrace digitalization has created an envi- ronment ripe for dramatic change. Armed with A new wave of startups is intent on revolutionizing container shipping. Is a major transformation under way or just steady change? By Hugh R. Morley SHIPPING'S TECH BOOM —OR BLIP

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