www.joc.com THE JOURNAL OF COMMERCE 25
CONTAINER
SHIPPING
SPECIAL
REPORT
A S C A R R I E R M E RG E R S a nd a llia nce
changes continue to unfold, Gene Seroka
sees a gateway strategy developing in
which the ports, carriers, and terminal
operators manage assets with the sin-
gular goal of improving cargo flow in
Southern California.
"We are taking a gateway view,"
Seroka, executive director at the Port of
Los Angeles, told The Journal of Commerce
in August. High-profi le carrier mergers in
the past two years and the restructuring
of carrier alliances effective April 1 have
exposed the reality that carriers deploy
their assets based on a need to serve gate-
ways, rather than focusing on specific
ports or terminals. Because they operate
various-sized vessels in a number of trade
Restructured alliances
and carrier mergers have ports
of Los Angeles and Long Beach
weighing a gateway strategy
By Bill Mongelluzzo
KEYING A
GATEWAY
Sheila
Fitzgerald
/
Shutterstock.com
